Holding the latest in medical tech is certainly a relevant short term selling point. It also helps you feel great about your office. Are you, however, looking to these improvements for egotistical reasons rather than focusing on the patients they will serve?
People today are looking for convenience and a variety of ways to communicate -- whether ordering lunch for delivery, taking an Uber to their destination or fitting in a quick doctor's appointment during a 15-minute window when their schedule is too busy to leave the office. Fortunately, the options for telemedicine continue to expand, and adoption rates by consumers of healthcare are improving. While many patients still appreciate the personal touch found in visiting their family doctor and the relationships built over the years with your practice, ignoring the opportunities presented by offering telemedicine means you're risking the loss of others who are treating healthcare as a commodity. See how telemedicine can complement your current offerings and increase patient retention and overall practice revenue.
Digital marketing is far more than a buzzword that you hear in business circles or at a conference. It's a way of life for many small businesses and medical practices - a way to find and vet new patients before they even walk in the door. Think about it: have you recently needed some sort of service, and thought to ask friends or family members on social media for a recommendation? The same thing is happening every day in the medical industry, and when you're actively marketing medical practice online you're likely to garner more attention for your practice through this type of passive, positive feedback. What are some other ways you can raise your online presence and gain visibility with potential patients?
Maternal-fetal medicine billing is slightly different than billing for a regular pregnancy patient. Many procedures have a unique set of billing codes that might be confusing for medical offices. Generally, most services performed on the mother to check on the health of the baby after eight to 12 weeks of gestation and 30 to 45 days after delivery can qualify as maternal-fetal medicine, or perinatology.
Even the most successful medical practices sometimes have problems with patient collections. Keeping payments on-time is crucial for having enough working capital to keep a clinic or medical office open. Offices can increase their successful collections by changing up the patient collections process to better accommodate a patient's needs.
