There’s a good chance that your dermatology practice is already pretty busy. This means you don’t merely want to increase new-patient numbers for 2019 – you want to change your mix of cases. Maybe you want to cultivate a niche dermatology practice, or you’d like to bring in more cash-pay aesthetic patients. Many dermatology practices aren’t aware that they actually have the power to influence the patients they attract to their office. When done strategically, it’s possible to market your practice in such a way that you bring in the patients you really want. Here’s a closer look at some of the tips and strategies you’ll need to begin drawing in that patient base you want to take your practice to the next level this year.