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Medical Practice Marketing Blog Posts

Medical Practice Should Run Value-based Analytics Reports

Harold Gibson

As we move further into value-based care, the analytics and reporting segments of EHR will play an ever-larger role in collecting and analyzing data. Analysis and correct interpretation of reports gives providers actionable choices for improving quality of care and remaining compliant while boosting revenue as they grow their practices.

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Topics: Medical Practice Marketing

7 Popular Medical Practice Marketing Tips to Increase Patient Volume

Neeraj Jain

Today the healthcare environment has become more of a marketplace, and in order for your medical practice to beat out the competition and increase patient volume, you must begin to use effective medical practice marketing strategies to grow your practice. More and more people turn to the internet today to find health-related information, including information on physicians, and most parents are going to do their research before they bring a child into your practice. Exceptional patient care and clinical expertise are both essential for keeping patients, but you’ll need to learn medical practice marketing tips in the changing healthcare landscape if you want to increase patient volume.

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Topics: Medical Practice Marketing

5 Quick Steps to Market Online and Promote Your Medical Practice

Neeraj Jain

With an increase in competition, insurers that try to dictate coverage, and a decrease in reimbursements, it’s often tough to keep your practice in the black. Every medical practice is looking for new marketing techniques to bring in a steady flow of new patients to boost the bottom line.

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Topics: Medical Practice Marketing

Build Medical Practice Brand Through Social Media Marketing

Neeraj Jain

Connecting with patients on social media allows you to engage, educate and forge a lasting connection with them, sometimes long before they need your help at all. When you connect on channels like Facebook, Twitter and LinkedIn, you become a regular, trusted presence in your prospective patients’ lives; when they have a need, they know where to turn.

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Topics: Medical Practice Marketing

Use Digital Marketing to Increase Visibility with Potential Patients

Patrick Dougherty

Digital marketing is far more than a buzzword that you hear in business circles or at a conference. It's a way of life for many small businesses and medical practices - a way to find and vet new patients before they even walk in the door. Think about it: have you recently needed some sort of service, and thought to ask friends or family members on social media for a recommendation? The same thing is happening every day in the medical industry, and when you're actively marketing medical practice online you're likely to garner more attention for your practice through this type of passive, positive feedback. What are some other ways you can raise your online presence and gain visibility with potential patients?

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Topics: Medical Practice Marketing

About this blog

A place for physicians and other healthcare stakeholders to share and discover information about everything related to running efficient medical practices.

Established in 2002 by a group of physicians, we are a national provider of medical billing services to group practices, clinics, and individual physicians. We also specialize in provider credentialing, payer contract reviews, and medical coding for a wide range of clients - from solo practitioners to multi-site, multi-specialty practices.

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