Gone are the days when you found a butcher, baker, or candlestick maker by thumbing through the Yellow Pages. Today, people rely heavily on online reviews when choosing everything from a plumber to a physician.
That's why a positive online profile of your medical practice is a vital piece of marketing strategy. One negative review or comment could tank efforts to grow your practice. Even if the review's validity is questionable or entirely unwarranted, potential patients are turned off when they see one-star ratings followed by a strongly worded narrative of their experience.