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Medical Practice Marketing Blog Posts

5 Critical Tips to Maintain Positive Medical Practice Profile on Web

Patrick Dougherty

Gone are the days when you found a butcher, baker, or candlestick maker by thumbing through the Yellow Pages. Today, people rely heavily on online reviews when choosing everything from a plumber to a physician. 

That's why a positive online profile of your medical practice is a vital piece of marketing strategy. One negative review or comment could tank efforts to grow your practice. Even if the review's validity is questionable or entirely unwarranted, potential patients are turned off when they see one-star ratings followed by a strongly worded narrative of their experience. 

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Topics: Medical Practice Marketing

The Building Blocks of Successful Digital Marketing for Pediatric Practices

Harold Gibson

Pediatricians often face the challenge of trying to distinguish their practice from generalist primary care physicians and family practices. In the constantly changing healthcare environment, pediatric practices must beat out the competition with savvy digital marketing in order to be successful. Parents selecting medical care for their children want to make the best possible choice, and it’s your practice’s job to make sure that you’re connecting with these families and showing how your practice stands out. We’ve put together a more detailed look at the building blocks to using digital marketing successfully to ensure you connect with families and turn them into loyal patients. 

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Topics: Medical Practice Marketing, Pediatrics Billing

Popular Tips for Marketing Medical Practice in 2019

Patrick Dougherty

You likely already know that staying active on social media and having an attractive, user-friendly website are essential for marketing your practice. However, even though you have some of the basic marketing elements in place, it’s vital to continue elevating your marketing strategies to increase patient acquisition, improve patient loyalty, and boost your practice’s bottom line. How can you take your medical practice to the next level in 2019? Here’s a look at some helpful tips and strategies that can boost growth and revenue.

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Topics: Medical Practice Marketing

Start Planning Now to Improve Your Medical Practice for 2019

Neeraj Jain

Every year, the medical field continues to evolve through new technologies, marketing, and industry changes. Keeping your practice afloat amidst all these transformations takes hard work, particularly as the healthcare market becomes even more demanding. What’s the secret to success in 2019? We’ve put together several key areas that your practice should be preparing for in 2019 to improve your results and boost revenue. 

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Topics: Medical Practice Marketing

Medical Practice Should Run Value-based Analytics Reports

Harold Gibson

As we move further into value-based care, the analytics and reporting segments of EHR will play an ever-larger role in collecting and analyzing data. Analysis and correct interpretation of reports gives providers actionable choices for improving quality of care and remaining compliant while boosting revenue as they grow their practices.

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Topics: Medical Practice Marketing

About this blog

A place for physicians and other healthcare stakeholders to share and discover information about everything related to running efficient medical practices.

Established in 2002 by a group of physicians, we are a national provider of medical billing services to group practices, clinics, and individual physicians. We also specialize in provider credentialing, payer contract reviews, and medical coding for a wide range of clients - from solo practitioners to multi-site, multi-specialty practices.

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